We all used to ride to work. All five of use. That's me in the middle, sporting the #5 on my t-shirt. It started with just me, riding everyday. Day in and day out. Then a few others joined along. Then, there was 5.
Now I don't work there anymore. No one rides anymore. Kinda sad.
Sometimes by simply being seen doing, your influence can be surprising.
Ride yer bike.